Using DNS, you distribute requests across multiple servers (for example, website servers) for load balancing and fault tolerance.
Provide redundancy and failover by specifying alternate IP addresses if the primary server becomes unavailable.
Improving your site's performance by directing clients to a server that is physically closer to them
Simultaneously process a huge number of domain names and IP addresses
Ability to add up to 20 domains for free. Each subsequent domain for adding will cost $1
Fast setup. No long-term contracts.